Every business’ goal should be to have a first page ranking on various search engines, especially on Google. Search engines take into account dozens of factors but backlinks with associated anchor text is key.

For example, say you are a high-end bed retailer and your goal is to rank high for ‘hastens beds’. You will want to have a backlink with the keyword hastens and the link back to your website, like this hastens beds. This tells search engines to associate your keyword to your link.

The same can be done for a web designer. Say you target website for doctors as your niche.

The same would be for an online retailer such as a rave store wanting to target rave clothing. You can also use the power of social media and forums for niche markets such as for rave stuff.